What AdPilot would tell you
Sunfix Energy — Calgary
Last 14 days · fictional sample data, not a real customer
Spend
$1,284
14 days
Leads
47
+12 vs prior period
Cost per lead
$27.32
prior $24.10
Leads trend (last 7 days)
+18%Trending up since Tuesday — Solar Audit campaign is doing the heavy lifting.
Alerts (this week)
CPL 1.6× last week
Calgary — Solar Audit CPL went from $13 to $22 in 3 days. Frequency at 3.2 — creative is fatiguing.
Worst placement: Facebook Right Column
$184 spent · 1 lead. Suggest a test campaign excluding right column.
Campaigns
| Name | Spend | Leads | CPL | Δ vs prior |
|---|---|---|---|---|
| Calgary — Solar Audit | $612 | 28 | $21.86 | +14% |
| AB — Brand Awareness | $410 | 11 | $37.27 | -9% |
| Retargeting — Site Visitors | $262 | 8 | $32.75 | +4% |
What the chat does
Why did my CPL jump this week?
Calgary — Solar Audit CPL went from $13 → $22. Two things changed: frequency hit 3.2 (creative fatigue) and you added a second ad with weaker copy on Tuesday. I'd test a fresh creative in a new ad set before pausing. Want me to draft one?
yes, drafting it
Pulled in your brand profile (Sunfix blue, energy-audit offer) and wrote: "Free $200 solar audit — Calgary homes only this month." Mockup is ready on the right. Confirm to launch as a PAUSED test ad?
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